WECASABLANCA, is the translation and expression of a city which is "where worlds meet". In order to fully embody this slogan, as well as to consolidate and develop its reputation, an operational, effective deployment will accompany the launch of the brand for a period of three years.

Sports, cultural, and business events will be organized in partnership with the territory's companies and economic players. Every initiative will constitute an opportunity to give substance to the flagship values of the WECASABLANCA brand: openness, forward-thinking, vitality and creativity. It is also a way of giving meaning to our actions.