Local fashion has nothing to envy to Western fashion. Casablanca is a real stronghold of young designers full of imagination and ideas. The fresh, shrewd look of Casablanca designers gives rise to modern, refined collections, where the designs and materials break free from the traditional codes. This new fashion appeals to young, trendy customers. Casablanca designers now display their work in concept stores, shops, corners and showrooms all over the city. Caftans, gandoras, jellabas, jabadors, and serouals are reinterpreted, and in parallel, the ready to wear collections break free from these Moroccan lines. The handmade cloaks by Ghita Lahrichi, the babouches of Zyne, and the leather jackets by AD Fashion are worn in everyday life.

Moroccan haute couture is also doing wonderfully, its designers reinvent traditional fashion with designs that beautifully combine modernity and tradition. A masterpiece in the wardrobe of elegant Casablanca women, caftans represent the emblematic figure and know-how of the Kingdom’s best craftsmen. Synonymous with elegance and refinement, they require hours of work and all the pieces that compose them are handmade. It is this well alive and contemporary crafts heritage that gave the city of Casablanca its excellent designers. Today more than ever, designers offer real combinations: Albert Oiknine for an authentic caftan, Said Mahrouf for refined lines, and Lina Cahill with her contemporary touch. They all export their work and have conquered the catwalks from Paris to New York, from London to Amsterdam.

Haute couture, ready to wear, jewelry, leather goods, and shoes artists: there are artists in all fields to the greatest delight of informed fashion addicts!